WZRD*
The Magical World of Willy
GrandArmy partnered with Kid Cudi for the launch of WZRD, a new streetwear collection featuring the iconic Willy the Wizard. This project centered around bringing the magical world of Willy to life with character animations, design system, and a brand new e-commerce site.
WZRD is the latest creative venture of Kid Cudi and Nigo, with a debut collection of five distinctive streetwear pieces featuring the brand's logo and title character, Willy the Wizard.
Inspired by classic cel animation, we brought Willy to life through a deep character study. The animations capture his exuberant energy, breathing life into the brand and serving as a creative foundation for its identity.
In addition to Willy himself, we developed the magical world of WZRD, complete with hand-drawn landscape illustrations inspired by the Legend of Willy.
With products in hand and Willy in motion, the WZRD brand needed a site to launch its first capsule. GrandArmy brought the World of Willy online, complete with a cohesive brand identity, social campaign, and e-commerce website.
Project Type
Brand Identity, Motion Identity, Animation, Illustration, Social Campaign
Credits
Creative Direction: GrandArmy / Scott Mescudi
Animation: GrandArmy
Character Design: Nigo
Product Photography: HUMAN MADE
Web Development: Gardener