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    • Tuft & Needle
    Wake Up Better

    Tuft & Needle was founded on a simple premise: It should be easy to buy a great mattress. In less than three years, this humble concept has taken T&N from a scrappy start-up to the #1 rated mattress on Amazon, disrupting an entire crooked industry along the way.

    GrandArmy became a strategic partner to help Tuft & Needle realize these milestones — and surpass them. Together, we developed the T&N brand strategy, positioning, voice, and identity. Graphically, the branding was extended through packaging, retail design, stunts, and a re-imagined website. The brand voice and ethos inform web films, social, print, and OOH advertising, and national television campaigns.

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    Project Type

    Brand Identity, Brand Strategy, Campaigns, Web + App Design, Animation + Film, Experiential, Packaging, Illustration

    Credits

    Creative Direction: GrandArmy

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