Vans
Checkerboard Day 2021

In 2021, we reunited with Vans to launch year three of Vans Checkerboard Day, a global celebration of creativity. Our inaugural campaign with Vans communicated the values of imagination and self-expression, year two embraced the positive effects creativity has on our mental well-being, for this year we celebrated using creativity for good.

It's more important than ever to look after those around you so for the third annual Vans Checkerboard Day:

Whether you're a painter helping beautify the streets, a chef cooking at a shelter, or even a skater delivering groceries, your impact makes a world of difference to your local community.

We developed global assets for web, social, and in-store to encourage people to get involved. Vans partnered with and raised $1M for organizations and charities that foster mental wellness.