ISAORA
Updating the New Classic

Look better. Function better. This is ISAORA's mission. GrandArmy partnered once again with innovative outerwear brand ISAORA to launch their new online-exclusive line — ISAORA iO — which would eventually ladder up and transition to the parent ISAORA brand.

The ISAORA wordmark is a balanced blend of clean modernism, technical geometry, simplicity, and approachability — brand tenets that will live with the ISAORA brand well into the future.

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Project Type

Brand Identity

Credits

Creative Direction: GrandArmy
Photography: Robert Hamada