GrandArmy partnered with Lonely Planet to bring together their rich history in print with the modern, digital age to bring the fun and beauty of publishing to new audiences.

Our Guides. Your Stories.

POSS is an award-winning architecture and interior design firm known for timeless, elevated designs and their distinctly personal approach tailored to each client.

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Design That Endures

August Night, formerly Levantine Films, is an award-winning independent studio committed to telling compelling, character-driven stories that spark conversations.

Big Emotions. Character-driven Stories.

Standard Nuclear is producing advanced nuclear fuel for the next generation of nuclear reactors at an industrial scale.

This is the New Standard

A24 approached GrandArmy to create an identity system that feels modern and progressive, yet nods to the golden age of mid-century Hollywood.

Cult-Worthy Films

1X Technologies designs humanoids built to benefit society. Headquartered in Moss, Norway, 1X combines advanced robotics hardware with the latest artificial intelligence models, to produce “embodied intelligence.” 1X’s goal is to create general-purpose androids to support humans in work, at home, and throughout the modern world.

Humanoids Built to Benefit Society

GrandArmy partnered with Adidas Sportswear to relaunch the ADIDAS Z.N.E. collection.

ADIDAS Z.N.E. FW24

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The Lines That Connect Us

Cape is America’s privacy-first mobile carrier.

The Privacy-First Mobile Carrier

GrandArmy worked with the teams at Riot Games to create the brand identity, campaign, and on-air graphics package for the Valorant Champions Tour — VCT.

Champions Tour

GrandArmy worked with adidas and Lucasfilm to create a digital campaign for the adidas Star Wars Collection, spanning Basketball, Running, and Originals.

Create With the Force

We worked with Nike to create the branding and campaign for their Chicago Summer Hoops initiative.

Crowning the Kings of Summer

Reply All is an investigative podcast exploring the mysteries and idiosyncrasies of the internet.

A Show About the Internet

Dirty Films is an international film, television, and podcast production company founded by longtime filmmakers Cate Blanchett, Andrew Upton, and Coco Francini.

Hands-on Filmmaking

GrandArmy worked closely with Lonesome In The Jungle to create an identity system that captures the essence of their music, while also looking toward the future of the band.

Darkness You Can Dance To

Converse and Looney Tunes teamed up to create a limited edition "Rivalry Pack" of Chucks featuring iconic characters from the Looney Tunes universe squaring off against each other.

Converse & Looney Tunes

Looney Tunes

Sapient is a bioanalytical company that accelerates the process of testing and production to get drugs to the market faster than we’ve grown accustomed to.

Advancing Human Discovery

Second Sight was born from the need to reconnect a womenswear designer with her customers. Editions are released monthly, featuring a singular fabric in five dynamic silhouettes with inclusive sizing.

Look Twice

XQ Institute is a leading non-profit organization dedicated to rethinking the high school experience and developing the tools and programs to make it a reality.

Rethinking the High School Experience

"Close Calls" is the story of a duel between veteran Sprint Cup driver Brad Keselowski and rookie Nationwide driver Trevor Bayne. The spot takes us through an entire race, start to finish, from pre-race prep to the checkered flag. Along the way, cool nerves and battle-hardened experiences are tested by a rash and reckless Nationwide style.

ESPN & NASCAR

NASCAR Meets McQueen's Le Mans

Originally Endeavor Content, Fifth Season is a global entertainment brand on a mission to build a creative-friendly home for premium content.

Film and TV for More Than the Moment

We told two 30-second stories exploring the technology and abilities of adidas football’s new cleats: the COPA and PREDATOR.

adidas COPA & PREDATOR

COPA & PREDATOR

KITH is an NYC-based streetwear and lifestyle brand known for its experimental collaborations and apparel collections.

KITH OPS

Order is the trusted partner of finance, operations and procurement teams everywhere.

Everything is in Order.

El Jimador, Mexico's number one selling tequila, asked GrandArmy to create a launch film for their first United States television campaign. We created "The Crew" — a long-form narrative film following two friends on a surreal journey through the jungles of Costa Rica.

Love and Tequila

24 Hour Sunset is a documentary film that takes a deep dive into the beautifully vibrant and ever-evolving art scene of Los Angeles.

A Deep Dive Into the Los Angeles Art Scene 

Kenzo Digital asked GrandArmy to create an animated typography system for a series of short films documenting a concert by Kanye West.

How to Break a CRT TV

Square For Retail Plus is the software that makes business owners’ retail management a breeze. GrandArmy partnered with Square to develop a series of animated shorts to educate business owners on software usage and help them unlock their true selling potential.

Square For Retail Plus

Reinventing the Retail Experience

Farmhold Financial is a specialty finance company focused on providing farm operating loans and capital resources to the agricultural community.

Nurturing Agriculture

NPR Podcasts takes listeners deeper into today’s most important topics and discussions, offering different perspectives, ideas, and voices.

More Voices. All Ears.

Medan develops, produces, and finances stories that are artistically driven, commercial, and global. With projects from both established and emerging talent, they seek to inspire, entertain, and present audiences with new points of view.

Come In From Anywhere

WZRD is the latest collaboration between Scott Mescudi, a.k.a. Kid Cudi, and HUMAN MADE, the creative vision of Nigo.

The Magical World of Willy

Look better. Function better. This is ISAORA's mission. GrandArmy partnered once again with innovative outerwear brand ISAORA to launch their new online-exclusive line — ISAORA iO — which would eventually ladder up and transition to the parent ISAORA brand.

ISAORA iO

Updating the New Classic

GrandArmy developed a global campaign that embraced the positive effects creativity has on our mental well-being for Vans Checkerboard Day 2020.

Vans Checkerboard Day 2020

Checkerboard Day 2020

Nike asked ten design studios to create a sculptural interpretation of their new ZF1 snowboard boot.

Nike Snowboarding

Cybernetic Snowboard Kicks

Heavy-hitting custom typography and animation come together to celebrate the limited release of the Converse Justice League Chucks.

Converse & Justice League

Justice League

GrandArmy partnered with director Kenzo Digital to create custom typographic treatments for Beyonce’s 2011 Billboard Awards performance.

Feminine, Masculine, High-tech Tribal Typography

GrandArmy worked with Adidas Basketball and Marvel to create the launch campaign for Donovan “Spida” Mitchell’s first pro model shoe, The D.O.N. Issue #1.

adidas Basketball D.O.N. Issue #1

D.O.N. Issue #1

The NPR Podcast library is home to a variety of voices, places, subjects, stories, and profiles.

NPR Daily Podcasts

Daily Podcasts

Mosaic Group is an award-winning collection of leading mobile brands that inspire people to live better lives.

Tools for Daily Living

Founded upon the simple idea of paying over time, Afterpay has grown into one of the leading online and in-store payment plan tech brands.

Buy Better

GrandArmy worked with adidas Originals and Bad Bunny to create a pop up event for the launch of the “Forum Low Triple Black,” Bad Bunny’s third release with Originals.

adidas Originals & Bad Bunny

Bad Bunny Forum Low Triple Black Launch Event

GrandArmy worked closely with Justin Timberlake and his team to create the visual language for his upcoming fifth studio album, Man Of The Woods.

Man of the Woods

Green and Gold is a filmic love letter to midwestern Americana and 90’s Green Bay Packers.

Hay Bales and Hail Marys

Super Bowl LII was played in Minneapolis, Minnesota, the northernmost city to ever host the event. Nike asked us to create a collection of illustrations and custom typography to commemorate the occasion.

Nike Superbowl LII

Super Bowl LII

GrandArmy worked closely with adidas NCAA basketball to develop a campaign system for adidas Hoops Black History Month.

adidas Basketball NCAA CBC

NCAA CBC

StubHub Pursuits is a regular stream of premium content on StubHub’s app, created to showcase the power of live events through stories with athletes, performers, and cultural commentators.

StubHub Pursuits

Yarok creates nontoxic, 100% vegan hair care and beauty products from sustainably harvested ingredients.

Edible Shampoo, Tasty Packaging

GrandArmy developed an identity, visual system, documentary film, book design, web design, and launch campaign for the Campus 80s Makerlab.

Campus 80s

Grandeur 5 is the studio’s fifth annual retreat. GrandArmy designed an apparel set, toolkit, and designed an itinerary to emphasize the retreat's theme of “slowing down and tuning in.”

Slow Down

Analog:Shift is the premier purveyor of vintage watches in New York City and beyond.

It's About Time

AutoCamp offers overnight lodging and accommodations in modern Airstream suites and luxurious tents at our locations across the United States.

Where Boutique Hotel Meets Nature Escape

Dropbox powers the hustle. So we invited Jacqueline Novak and Kate Berlant to show the world just how crucial Dropbox is to the creation of their epically satirical beauty podcast, POOG.

Wellness The Whole Time

Thrive Capital is a “venture capital investment firm focused on media and internet investments.”

The Power Mark

After completing the branding for The Ghetto Film School, GrandArmy was asked to create an identity for their sister school, The Cinema School, under a totally different brief.

We Wanted to Make Them Proud of Themselves

Every sport has trophies. Only hockey has the Stanley Cup. It is a historical document, an object of worship. It is cursed, it is lucky. Over the years it’s been lost, and it has been found, oftentimes in the least likely places. In this teaser, we wonder where it’s been and where it will go from here.

Where It's Been

Gimlet is a podcasting network and digital media company specializing in narrative and non-fiction storytelling. Gimlet's content ranges in subjects from current events to surreal comedies, and from journalistic investigations to science fiction dramas.

Moving Audio Forward

GrandArmy partnered with outerwear brand ISAORA to develop lookbooks for video and print.

Weatherproofing the World

Numinus develops and delivers transformative psychedelic therapeutics, inspired by tradition and informed by science. 

Reimagining Psychedelic Therapy

Founded by two dads that are on a mission to revolutionize the medicine aisle, Genexa products are made with the same active ingredients you need, but without the artificial ones you don’t.

Real Medicine, Made Clean

DPTMNT is flipping the script on skincare.

Skincare That Works For You

GrandArmy’s founding partners grew up no stranger to skate parks and skate culture. When ESPN gave us the opportunity to re-think X Games marketing, our answer was simple: Don’t make a 30-second spot. Instead, make 30-second pieces of content that feel sliced from the center of your favorite classic skate film.

Finding Our Inner Skate Rat

A vibrant and youthful aesthetic provides the backdrop for James Harden and Derrick Rose.

Coach Harden & Coach Rose

Loma Vista Tequila Soda is the newest ready-to-drink cocktail innovation from Boston Beer Co., the makers of Truly and Samuel Adams.

"Loma Vista Rules"

GrandArmy worked closely with adidas basketball to develop an overhauled identity, visual system, and relaunch campaign for adidas hoops SS19. We introduced 3 groundbreaking new basketball shoes: N3XT L3V3L, Pro Vision, and Marquee Boost.

adidas Basketball N3XT L3V3L

N3XT L3V3L

GrandArmy worked with EDEN to establish a logo, visual identity, and animated logo that embodies a brand centered around creating and delivering the highest quality, curated film content.

A New Identity for the Silver Screen

Silver Lining Opticians is the leading independent eyewear destination in New York. They offer a collection of vintage and contemporary frames as well as their own private line.

Custom Lettering for NYC's Premier Optometrist

Elia is a support system for artists, performers, storytellers, and filmmakers. A talent management and production company built to amplify distinctive voices. We designed a quiet and confident graphic language that would best display artists’ work without distracting from it.

For a New Breed of Artists 

Nike+ Training Club is an app that comes fully loaded with 100+ workouts, guidance from experts for every move, and plans to help you get fitter, faster, and stronger than ever.

Nike NTC

Slingers is a sweet and smooth cocktail in a can that packs a devious punch.

Tastes How Winning Feels Like

Cap’n Crunch is a favorite breakfast snack and piece of nostalgia for ’90s kids. As the brand focuses on its place in today's culture and lifestyle, collaborating with KITH became the perfect opportunity to reconnect with diehard fans.

KITH Cap’n Crunch

KITH and Cap'n Make it Happen

94 Films is a production company that develops and produces content with a focus on exploring personal truths and difficult subject matter.

Personal Stories and Authentic Truths

Everyone hates dealing with their insurance company. Endless paperwork, bureaucracy, and intentionally deceptive policies have dominated the industry — but things are changing.

For Your Place in the City

As part of a comprehensive rebrand and repositioning for KFC, GrandArmy was asked to re-imagine the brand’s identity and visual language.

The Colonel Done Right

Sidewalk Labs is an Alphabet company that imagines, designs, tests, and builds urban innovations to help cities meet their biggest challenges.

Rethinking Cities

Drinking responsibly is common sense. Cheers creates a smarter way to have good times by mitigating alcohol’s negative effects.

Less Harm, More Fun

Practice Love celebrates the many ways people show love for their partners, friends, and teammates.

Practice Love

NOLS (National Outdoor Leadership School) is a nonprofit that teaches students life and survival skills in the wild for the past 50 years.

Tales From the Trail

GILLA creates a non-toxic, everyday disinfectant that kills germs, not the planet.

The Germ Killa

From films and television shows, to animations, music, and fashion, Mad Solar is defined by the eclectic, ever-evolving tastes of its creators.

The Man On The Moon’s Next Adventure

Grandeur 4 is the studio’s fourth annual retreat, conducted on the autumn equinox, as summer fades away.

Fourward

Ancestra is a short film by Eliza McNitt that tells the story of a mother confronting the unthinkable when her child is born with a hole in her heart.

From the Soul to the Cosmos

Badge is adidas’ global celebration of diversity and art in sport, united by one creative vision and captured on camera.

adidas Badge 2022

Badge 2022

The founders of GrandArmy were winners of ADC Young Guns 9. We’ve been part of the Young Guns family ever since, so we were more than happy when the Art Director’s Club asked us to create the campaign and branding for Young Guns 11.

Get Hyped. Level Up.

GrandArmy partnered with adidas Sportswear to build upon the FW24 ADIDAS Z.N.E. relaunch, carrying “The Lines That Connect Us” into the SS25 season. 

ADIDAS Z.N.E. SS25

The Lines That Connect Us Pt. 2

Marino creates a future in which people buy products they care for — and in return — those products care for them.

Made for Life

Urbint ingests and graphs vast urban data sets, applies machine learning, and creates proprietary intelligence to gain a clear understanding of what’s happening — so urban operators can make better decisions now and in the future.

Plan for What's Next

On April 8, 2024, portions of the United States will witness a breathtaking total solar eclipse.

300 Million Under the Eclipse

Located in the South Bronx, The Ghetto Film School's mission is to "educate, develop, and celebrate the next generation of great American storytellers.

Lonely Planet

POSS

August Night

Standard Nuclear

A24

1X Technologies

ADIDAS Z.N.E. FW24

Cape

Valorant

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