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    • Vans
    Checkerboard Day 2020

    In 2020, we reunited with Vans to launch year two of Vans Checkerboard Day, a global celebration of creativity. In 2019, our inaugural campaign with Vans communicated the values of imagination and self-expression. This year, we embraced the positive effects creativity has on our mental well-being. We developed global assets for web, social, and in-store to encourage people to get involved. Vans partnered with and raised $1M for organizations and charities that foster mental wellness.

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    Project Type

    Brand Identity, Brand Strategy, Campaigns, Animation + Film, Illustration

    Credits

    Creative Direction: GrandArmy
    Illustration: GrandArmy
    Animation: Min Liu and GrandArmy
    Photography and Video: GrandArmy

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