Big Beach
Rebranding an Indie Icon

Big Beach produces and finances independent films, television, and theater. With an eye toward intelligent, character-driven, humanistic material, the company’s overall mission is to showcase films that inspire, engage and entertain. The Big Beach portfolio includes indie classics Little Miss Sunshine, Safety Not Guaranteed, and Away we go, among others.

GrandArmy created a comprehensive rebrand for Big Beach, including identity, pre-roll film, collateral, and website design. Our solution was to create a BB monogram from four simple strokes, which formally recall the lapping of waves against a shore. This visual language was extended into a logotype and graphic system for collateral and the web.