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    • Beyonce
    Feminine, Masculine, High-tech Tribal Typography

    GrandArmy partnered with director Kenzo Digital to create custom typographic treatments for Beyonce’s 2011 Billboard Awards performance.

    The performance integrated projection mapping technology with Beyonce’s singular, precise choreography, obscuring the line between reality and cinematic illusion.

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    Project Type

    Brand Identity, Animation + Film, Illustration

    Credits

    Director: Kenzo Digital
    Typography: GrandArmy

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