KFC
The Colonel Done Right

As part of a comprehensive rebrand and repositioning for KFC, GrandArmy was asked to re-imagine the brand’s identity and visual language. Everything from buckets to napkins to signage was rethought, and our first target was the Colonel. We simplified and stripped back the legendary Sanders, mixing heritage with a modern, flattened rendering of KFC’s iconic founder. On packaging, we harkened back to the playful red bars, “11 herbs and spices,” and bold black Col Sander’s faces that had made KFC so unmistakable.