Yarok
Edible Shampoo, Tasty Packaging

Yarok creates nontoxic, 100% vegan hair care and beauty products from sustainably harvested ingredients.

They needed an identity and packaging system that would clearly, and cleanly, communicate their powerful brand offering. We leaned heavily into our modernist roots, developing an air-tight grid system, then breaking it with oversized logo placements, viewable in entirety only by rotating the product.

Sustainability was carried through to every level of production, even including post-consumer waste labels printed with soy-based inks.

Project Type

Brand Identity, Packaging

Credits

Creative Direction: GrandArmy
Writing: Paula Dombrow