Moving Audio Forward
Gimlet is a podcasting network and digital media company specializing in narrative and non-fiction storytelling. Gimlet content ranges in subject from current events to surreal comedies, and from journalistic investigations to science fiction dramas.
GrandArmy worked with Gimlet to establish a brand positioning, logo, and visual identity system, designed to weave together the full suite of Gimlet podcasts into one ever-expanding tapestry.
Built on a robust wordmark informed by letterpress broadsides and vintage newspaper headlines, the identity brings Gimlet’s catalogue to life with a visual language driven by narrative collage. Found images, illustration, and brightly colored scraps of paper pile atop each other to reflect Gimlet’s stories: layers of edits, snapshots, moments, revisions, works in progress.
Creative Direction: GrandArmy
Identity, Positioning, Copywriting, Art Direction