Second Sight was born from the need to reconnect a womenswear designer with her customers. Editions are released monthly, featuring a singular fabric in five dynamic silhouettes with inclusive sizing.
GrandArmy partnered with founder Kaelen Haworth to establish identity, positioning, and voice for the brand. The visual language was expanded into packaging, collateral items, and web design, as well as art direction for photography.
Creative Direction: GrandArmy
Identity, Positioning, Copywriting, Packaging, Art Direction, Web Design