For Your Place in the City
Everyone hates dealing with their insurance company. Endless paperwork, bureaucracy, and intentionally deceptive policies have dominated the industry — but things are changing.
Jetty is leading the way toward a reimagined, disruptive approach to insurance. Focused on renter's insurance, Jetty is targeting young urban dwellers, and fixing the industry with a focus on simplicity, transparency, and sharp design.
GrandArmy worked with Jetty to establish an identity, positioning, copywriting, illustration and photography guidelines, interface design, marketing materials, and, of course, swag.
Creative Direction: GrandArmy