Projects
Jetty
For Your Place in the City
Description
Everyone hates dealing with their insurance company. Endless paperwork, bureaucracy, and intentionally deceptive policies have dominated the industry - but things are changing.
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Jetty is leading the way toward a reimagined, disruptive approach to insurance. Focused on renter's insurance, Jetty is targeting young urban dwellers, and fixing the industry with a focus on simplicity, transparency and sharp design.
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GrandArmy worked with Jetty to establish an identity, positioning, copywriting, illustration and photography guidelines, interface design, marketing materials and, of course, swag.
Credits
Creative Direction: GrandArmy
Categories
Branding, Illustration
Description
Everyone hates dealing with their insurance company. Endless paperwork, bureaucracy, and intentionally deceptive policies have dominated the industry - but things are changing.
-
Jetty is leading the way toward a reimagined, disruptive approach to insurance. Focused on renter's insurance, Jetty is targeting young urban dwellers, and fixing the industry with a focus on simplicity, transparency and sharp design.
-
GrandArmy worked with Jetty to establish an identity, positioning, copywriting, illustration and photography guidelines, interface design, marketing materials and, of course, swag.
Credits
Creative Direction: GrandArmy
Categories
Branding, Illustration