It's Everybody's Game

The Cup is an entertainment venue where family and friends gather to eat, drink, and compete. GrandArmy developed an identity for The Cup that overlapped the patina of classic golf ephemera, the technical language of gaming, and the progressive tone of a golf establishment founded in 2020.

Checkerboard Day

Vans Checkerboard Day is a global celebration of creativity.

Built for the Journey

Stripes is the growth equity partner for market-defining software and consumer companies. Prominent investments include Reformation, Erewhon, Levain Bakery, and Monday.com. GrandArmy worked with Stripes to establish a brand positioning, logo, visual identity, photography toolkit and a series of intimate vignettes showcasing recent portfolio investments. In addition to our custom typeface, we created an illustration suite inspired by friend of the brand ESPO’s mural for Stripes' office.

Campus 80s

GrandArmy developed an identity, visual system, documentary film, book design, web design, and launch campaign for the Campus 80s Makerlab.

A Show About the Internet

Reply All is an investigative podcast exploring the mysteries and idiosyncrasies of the internet.

Tools for Daily Living

Mosaic Group is an award-winning collection of leading mobile brands that inspire people to live better lives.

Create With the Force

GrandArmy worked with adidas and Lucasfilm to create a digital campaign for the adidas Star Wars Collection, spanning Basketball, Running and Originals.

Space is for Everyone

Supercluster was built to tell the human side of our greatest outer space stories.

D.O.N. Issue #1

GrandArmy worked with Adidas Basketball and Marvel to create the launch campaign for Donovan “Spida” Mitchell’s first pro model shoe, The D.O.N. Issue #1.

Moving Audio Forward

Gimlet is a podcasting network and digital media company specializing in narrative and non-fiction storytelling. Gimlet content ranges in subject from current events to surreal comedies, and from journalistic investigations to science fiction dramas.

For a New Breed of Artists

Elia is a support system for artists, performers, storytellers, and filmmakers. A talent management and production company built to amplify distinctive voices. We designed a quiet and confident graphic language that would best display artists’ work without distracting from it.

NCAA CBC

GrandArmy worked closely with adidas NCAA basketball to develop a campaign system for adidas hoops black history month.

Feel Good Food

Schnipper’s is a family operated, born-and-bred New York City restaurant. Founded by two brothers, Schnipper’s serves a wide variety of ‘Feel Good Food’ options, ranging from burgers and milkshakes to salads and sandwiches.

N3XT L3V3L

GrandArmy worked closely with adidas basketball to develop an overhauled identity, visual system, and relaunch campaign for adidas hoops SS19. We introduced 3 groundbreaking new basketball shoes: N3XT L3V3L, Pro Vision, and Marquee Boost.

Let's Go

SeatGeek is a digital ticket-selling platform that connects fans to the experiences they crave. We created a new brand campaign under the strategy and rallying cry: “Let’s Go!”

Celebrating Real Food

GrandArmy worked closely with the sweetgreen team to develop a new brand positioning and identity system, including a custom typeface, updated logo, and robust brand guidelines.

Man of the Woods

GrandArmy worked closely with Justin Timberlake and his team to create the visual language for his upcoming fifth studio album, Man Of The Woods.

Cult-Worthy Films

A24 approached GrandArmy as they were poised to launch their first big film, Spring Breakers.

Nurturing Agriculture

Farmhold Financial is a specialty finance company focused on providing farm operating loans and capital resources to the agricultural community.

For Your Place in the City

Everyone hates dealing with their insurance company. Endless paperwork, bureaucracy, and intentionally deceptive policies have dominated the industry - but things are changing.

Look Twice

Second Sight was born from the need to reconnect a womenswear designer with her customers. Editions are released monthly, featuring a singular fabric in five dynamic silhouettes with inclusive sizing.

Plan for What's Next

Urbint ingests and graphs vast urban data sets, applies machine learning, and creates proprietary intelligence to gain a clear understanding of what’s happening - so urban operators can make better decisions now and for the future.

Roast Battle

Jeff Ross’ Roast Battle is a stand-up insult war judged by a panel of celebrity comedians. Comics compete onstage while adhering to the Roast Battle rules: original material only, no physical contact, and every battle ends with a hug.

Looney Tunes

Converse and Looney Tunes teamed up to create a limited edition "Rivalry Pack" of Chucks featuring iconic characters from the Looney Tunes universe squaring off against each other.

Tales From the Trail

NOLS (National Outdoor Leadership School) is a nonprofit that teaches students life and survival skills in the wild for the past 50 years. - To reach the next generation of NOLS graduates we were asked to create a series of films defining the NOLS approach to leadership. - Our solution recognized that often a journey is defined not by the peaks we reach, but by the valleys that define us. We collected stories from alumni and parents to create a campaign that celebrates these moments, augmenting footage with painstakingly hand drawn traditional cell animation.

KITH OPS

KITH is an NYC based street wear and lifestyle brand known for their experimental collaborations and apparel collections.

Stubhub Pursuits

StubHub Pursuits is a regular stream of premium content on StubHub’s app, created to showcase the power of live events through stories with athletes, performers, and cultural commentators.

NTC

Nike+ Training Club is an app that comes fully loaded with 100+ workouts, guidance from experts for every move, and plans to help you get fitter, faster and stronger than ever.

Wake Up Better

Tuft & Needle was founded on a simple premise: It should be easy to buy a great mattress. In less than three years, this humble concept has taken T&N from scrappy start-up to the #1 rated mattress on Amazon, disrupting an entire crooked industry along the way.

Redesigning an American Institution

The United States Postal Service is one of America’s great infrastructure achievements. In addition to being a technical marvel, it is also a storied and hallowed institution. From the Pony Express to the first letters sent by air-mail, few things are so uniquely American.

KITH and Cap'n Make it Happen

Cap’n Crunch is a favorite breakfast snack and piece of nostalgia for 90’s kids. As the brand focuses on its place in today's culture and lifestyle, collaborating with KITH became the perfect opportunity to reconnect with diehard fans.

Superbowl LII

Super Bowl LII was played in Minneapolis, Minnesota, the northernmost city to ever host the event. Nike asked us to create a collection of illustrations and custom typography to commemorate the occasion.

Rethinking Cities

Sidewalk Labs is an Alphabet company that imagines, designs, tests, and builds urban innovations to help cities meet their biggest challenges.

Love and Tequila

El Jimador, Mexico's number one selling tequila, asked GrandArmy to create a launch film for their first United States television campaign. We created "The Crew" - a long form narrative film following two friends on a surreal journey through the jungles of Costa Rica.

Rebranding an Indie Icon

Big Beach produces and finances independent films, television and theater. With an eye toward intelligent, character-driven, humanistic material, the company’s overall mission is to showcase films that inspire, engage and entertain.

The Most Delicious App in NYC

Maple is a new food concept that combines New York’s best chefs and culinary talent with high-quality ingredients and rotating daily menus, all delivered straight to your door with the tap of a button.

World Basketball Festival

In August of 2014, “Jordan Brand and USA Basketball [hosted] the third-annual World Basketball Festival on the lakefront parks of Chicago.

The Colonel Done Right

As part of a comprehensive rebrand and repositioning for KFC, GrandArmy was asked to re-imagine the brand’s identity and visual language.

We Faked the Lunar Landing

"Born in 1928" was Cole Haan's first brand campaign in over a decade. It featured several icons in culture, fahsion and art. Among them was Apollo 13 Astronaut Jim Lovell, and his life inspired a limited-edition launch of the metallic "Silver Grand."

The Power Mark

Thrive Capital is a “venture capital investment firm focused on media and internet investments.”

Long Live Small Business

Bond Street is transforming small business lending through technology, data and design. Offering low interest loans from 50-500K, Bond Street is a partner to entrepreneurs, providing transparent financing and disrupting an often-predatory industry.

Crowning the Kings of Summer

We worked with Nike to create the branding and campaign for their Chicago Summer Hoops initiative.

Updating the New Classic

Look better. Function better. This is ISAORA's mission. GrandArmy partnered once again with innovative outerwear brand ISAORA to launch their new online-exclusive line - ISAORA iO - which would eventually ladder up and transition to the parent ISAORA brand.

Get Hyped. Level Up.

The founders of GrandArmy were winners of ADC Young Guns 9. We’ve been part of the Young Guns family ever since, so we were more than happy when the Art Director’s Club asked us to create the campaign and branding for Young Guns 11.

Finding Our Inner Skate Rat

GrandArmy’s founding partners grew up no stranger to skate parks and skate culture. When ESPN gave us the opportunity to re-think X Games marketing, our answer was simple: Don’t make a :30 second spot. Instead, make :30 second pieces of content that feel sliced from the center of your favorite classic skate film.

Five Seconds with Chris Paul

Jordan Brand approached us with an interesting problem: They needed a disruptive national television campaign for Chris Paul, but they only had 15 seconds worth of media to work with.

Destroying Perfectly Good Racecars

ESPN needed to reimagine how NASCAR was marketed to the public. In the past, its campaigns had focused on humor, speaking in the same voice it uses to promote baseball, or March Madness — but Nascar is a fundamentally different animal.

Where It's Been

Every sport has trophies. Only hockey has the Stanley Cup. It is a historical document, an object of worship. It is cursed, it is lucky. Over the years it’s been lost, and it has been found, often times in the least likely places. In this teaser we wonder where it’s been and where it will go from here.

How to Break a CRT TV

Kenzo Digital asked GrandArmy to create an animated typography system for a series of short films documenting a concert by Kanye West.

New York Culture Quarterly

Day Trip is a quarterly exploration into art and culture in New York City.

Feminine, Masculine, High-tech Tribal Typography

GrandArmy partnered with director Kenzo Digital to create custom typographic treatments for Beyonce’s 2011 Billboard Awards performance.

When All Else Fails: Gaffer's Tape

Located in the South Bronx, The Ghetto Film School's mission is to "educate, develop, and celebrate the next generation of great American storytellers.

We Wanted to Make Them Proud of Themselves

After completing the branding for The Ghetto Film School, GrandArmy was asked to create an identity for their sister school, The Cinema School, under a totally different brief.

Edible Shampoo, Tasty Packaging

Yarok creates nontoxic, 100% vegan hair care and beauty products from sustainably harvested ingredients.

Weatherproofing the World

GrandArmy partnered with outerwear brand ISAORA to develop lookbooks for video and print.

Cybernetic Snowboard Kicks

Nike asked 10 design studios to create a sculptural interpretation on their new ZF1 snowboard boot.

Custom Lettering for NYC's Premier Optometrist

Silver Lining Opticians is the leading independent eyewear destination in New York. They offer a collection of vintage and contemporary frames as well as their own private line.

NASCAR Meets McQueen's Le Mans

"Close Calls" is the story of a duel between veteran Sprint Cup driver Brad Keselowski and rookie Nationwide driver Trevor Bayne. The spot takes us through an entire race, start to finish, from pre-race prep to checkered flag. Along the way cool nerves and battle-hardened experiences are tested by a rash and reckless Nationwide style.

Projects

Bond Street
Long Live Small Business

Description

Bond Street is transforming small business lending through technology, data and design. Offering low interest loans from 50-500K, Bond Street is a partner to entrepreneurs, providing transparent financing and disrupting an often-predatory industry.

-

GrandArmy helped develop Bond Street’s brand positioning and identity. “Long Live Small Business” became our rallying cry, and we extended this strategy through printed materials and an illustrated advertising campaign.

Credits

Creative Direction: GrandArmy
Illustration: GrandArmy

Categories

Advertising, Positioning, Strategy

Description

Bond Street is transforming small business lending through technology, data and design. Offering low interest loans from 50-500K, Bond Street is a partner to entrepreneurs, providing transparent financing and disrupting an often-predatory industry.

-

GrandArmy helped develop Bond Street’s brand positioning and identity. “Long Live Small Business” became our rallying cry, and we extended this strategy through printed materials and an illustrated advertising campaign.

Credits

Creative Direction: GrandArmy
Illustration: GrandArmy

Categories

Advertising, Positioning, Strategy