The Cup is an entertainment venue where family and friends gather to eat, drink, and compete. GrandArmy developed an identity for The Cup that overlapped the patina of classic golf ephemera, the technical language of gaming, and the progressive tone of a golf establishment founded in 2020.
Stripes is the growth equity partner for market-defining software and consumer companies. Prominent investments include Reformation, Erewhon, Levain Bakery, and Monday.com. GrandArmy worked with Stripes to establish a brand positioning, logo, visual identity, photography toolkit and a series of intimate vignettes showcasing recent portfolio investments. In addition to our custom typeface, we created an illustration suite inspired by friend of the brand ESPO’s mural for Stripes' office.
GrandArmy developed an identity, visual system, documentary film, book design, web design, and launch campaign for the Campus 80s Makerlab.
Reply All is an investigative podcast exploring the mysteries and idiosyncrasies of the internet.
Mosaic Group is an award-winning collection of leading mobile brands that inspire people to live better lives.
GrandArmy worked with adidas and Lucasfilm to create a digital campaign for the adidas Star Wars Collection, spanning Basketball, Running and Originals.
Supercluster was built to tell the human side of our greatest outer space stories.
GrandArmy worked with Adidas Basketball and Marvel to create the launch campaign for Donovan “Spida” Mitchell’s first pro model shoe, The D.O.N. Issue #1.
Gimlet is a podcasting network and digital media company specializing in narrative and non-fiction storytelling. Gimlet content ranges in subject from current events to surreal comedies, and from journalistic investigations to science fiction dramas.
Elia is a support system for artists, performers, storytellers, and filmmakers. A talent management and production company built to amplify distinctive voices. We designed a quiet and confident graphic language that would best display artists’ work without distracting from it.
GrandArmy worked closely with adidas NCAA basketball to develop a campaign system for adidas hoops black history month.
Schnipper’s is a family operated, born-and-bred New York City restaurant. Founded by two brothers, Schnipper’s serves a wide variety of ‘Feel Good Food’ options, ranging from burgers and milkshakes to salads and sandwiches.
GrandArmy worked closely with adidas basketball to develop an overhauled identity, visual system, and relaunch campaign for adidas hoops SS19. We introduced 3 groundbreaking new basketball shoes: N3XT L3V3L, Pro Vision, and Marquee Boost.
SeatGeek is a digital ticket-selling platform that connects fans to the experiences they crave. We created a new brand campaign under the strategy and rallying cry: “Let’s Go!”
GrandArmy worked closely with the sweetgreen team to develop a new brand positioning and identity system, including a custom typeface, updated logo, and robust brand guidelines.
GrandArmy worked closely with Justin Timberlake and his team to create the visual language for his upcoming fifth studio album, Man Of The Woods.
A24 approached GrandArmy as they were poised to launch their first big film, Spring Breakers.
Farmhold Financial is a specialty finance company focused on providing farm operating loans and capital resources to the agricultural community.
Everyone hates dealing with their insurance company. Endless paperwork, bureaucracy, and intentionally deceptive policies have dominated the industry - but things are changing.
Second Sight was born from the need to reconnect a womenswear designer with her customers. Editions are released monthly, featuring a singular fabric in five dynamic silhouettes with inclusive sizing.
Urbint ingests and graphs vast urban data sets, applies machine learning, and creates proprietary intelligence to gain a clear understanding of what’s happening - so urban operators can make better decisions now and for the future.
Jeff Ross’ Roast Battle is a stand-up insult war judged by a panel of celebrity comedians. Comics compete onstage while adhering to the Roast Battle rules: original material only, no physical contact, and every battle ends with a hug.
Converse and Looney Tunes teamed up to create a limited edition "Rivalry Pack" of Chucks featuring iconic characters from the Looney Tunes universe squaring off against each other.
NOLS (National Outdoor Leadership School) is a nonprofit that teaches students life and survival skills in the wild for the past 50 years. - To reach the next generation of NOLS graduates we were asked to create a series of films defining the NOLS approach to leadership. - Our solution recognized that often a journey is defined not by the peaks we reach, but by the valleys that define us. We collected stories from alumni and parents to create a campaign that celebrates these moments, augmenting footage with painstakingly hand drawn traditional cell animation.
KITH is an NYC based street wear and lifestyle brand known for their experimental collaborations and apparel collections.
StubHub Pursuits is a regular stream of premium content on StubHub’s app, created to showcase the power of live events through stories with athletes, performers, and cultural commentators.
Nike+ Training Club is an app that comes fully loaded with 100+ workouts, guidance from experts for every move, and plans to help you get fitter, faster and stronger than ever.
Tuft & Needle was founded on a simple premise: It should be easy to buy a great mattress. In less than three years, this humble concept has taken T&N from scrappy start-up to the #1 rated mattress on Amazon, disrupting an entire crooked industry along the way.
The United States Postal Service is one of America’s great infrastructure achievements. In addition to being a technical marvel, it is also a storied and hallowed institution. From the Pony Express to the first letters sent by air-mail, few things are so uniquely American.
Cap’n Crunch is a favorite breakfast snack and piece of nostalgia for 90’s kids. As the brand focuses on its place in today's culture and lifestyle, collaborating with KITH became the perfect opportunity to reconnect with diehard fans.
Super Bowl LII was played in Minneapolis, Minnesota, the northernmost city to ever host the event. Nike asked us to create a collection of illustrations and custom typography to commemorate the occasion.
Sidewalk Labs is an Alphabet company that imagines, designs, tests, and builds urban innovations to help cities meet their biggest challenges.
El Jimador, Mexico's number one selling tequila, asked GrandArmy to create a launch film for their first United States television campaign. We created "The Crew" - a long form narrative film following two friends on a surreal journey through the jungles of Costa Rica.
Big Beach produces and finances independent films, television and theater. With an eye toward intelligent, character-driven, humanistic material, the company’s overall mission is to showcase films that inspire, engage and entertain.
Maple is a new food concept that combines New York’s best chefs and culinary talent with high-quality ingredients and rotating daily menus, all delivered straight to your door with the tap of a button.
In August of 2014, “Jordan Brand and USA Basketball [hosted] the third-annual World Basketball Festival on the lakefront parks of Chicago.
As part of a comprehensive rebrand and repositioning for KFC, GrandArmy was asked to re-imagine the brand’s identity and visual language.
"Born in 1928" was Cole Haan's first brand campaign in over a decade. It featured several icons in culture, fahsion and art. Among them was Apollo 13 Astronaut Jim Lovell, and his life inspired a limited-edition launch of the metallic "Silver Grand."
Thrive Capital is a “venture capital investment firm focused on media and internet investments.”
Bond Street is transforming small business lending through technology, data and design. Offering low interest loans from 50-500K, Bond Street is a partner to entrepreneurs, providing transparent financing and disrupting an often-predatory industry.
We worked with Nike to create the branding and campaign for their Chicago Summer Hoops initiative.
Look better. Function better. This is ISAORA's mission. GrandArmy partnered once again with innovative outerwear brand ISAORA to launch their new online-exclusive line - ISAORA iO - which would eventually ladder up and transition to the parent ISAORA brand.
The founders of GrandArmy were winners of ADC Young Guns 9. We’ve been part of the Young Guns family ever since, so we were more than happy when the Art Director’s Club asked us to create the campaign and branding for Young Guns 11.
GrandArmy’s founding partners grew up no stranger to skate parks and skate culture. When ESPN gave us the opportunity to re-think X Games marketing, our answer was simple: Don’t make a :30 second spot. Instead, make :30 second pieces of content that feel sliced from the center of your favorite classic skate film.
Jordan Brand approached us with an interesting problem: They needed a disruptive national television campaign for Chris Paul, but they only had 15 seconds worth of media to work with.
ESPN needed to reimagine how NASCAR was marketed to the public. In the past, its campaigns had focused on humor, speaking in the same voice it uses to promote baseball, or March Madness — but Nascar is a fundamentally different animal.
Every sport has trophies. Only hockey has the Stanley Cup. It is a historical document, an object of worship. It is cursed, it is lucky. Over the years it’s been lost, and it has been found, often times in the least likely places. In this teaser we wonder where it’s been and where it will go from here.
Kenzo Digital asked GrandArmy to create an animated typography system for a series of short films documenting a concert by Kanye West.
Day Trip is a quarterly exploration into art and culture in New York City.
GrandArmy partnered with director Kenzo Digital to create custom typographic treatments for Beyonce’s 2011 Billboard Awards performance.
Located in the South Bronx, The Ghetto Film School's mission is to "educate, develop, and celebrate the next generation of great American storytellers.
After completing the branding for The Ghetto Film School, GrandArmy was asked to create an identity for their sister school, The Cinema School, under a totally different brief.
Yarok creates nontoxic, 100% vegan hair care and beauty products from sustainably harvested ingredients.
GrandArmy partnered with outerwear brand ISAORA to develop lookbooks for video and print.
Nike asked 10 design studios to create a sculptural interpretation on their new ZF1 snowboard boot.
Silver Lining Opticians is the leading independent eyewear destination in New York. They offer a collection of vintage and contemporary frames as well as their own private line.
"Close Calls" is the story of a duel between veteran Sprint Cup driver Brad Keselowski and rookie Nationwide driver Trevor Bayne. The spot takes us through an entire race, start to finish, from pre-race prep to checkered flag. Along the way cool nerves and battle-hardened experiences are tested by a rash and reckless Nationwide style.