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    • A24
    Cult-Worthy Films

    A24 approached GrandArmy as they were poised to launch their first big film - Spring Breakers. They needed an identity system that felt modern and progressive, yet aesthetically they were drawn to the golden age of mid-century Hollywood and sought a design solution that would nod to that legacy.

    We developed a wordmark that plays with the deco typographic forms of that era and a pre-roll animation for their films, and we extended the system across web design and a vast range of internal and external collateral. 

    Over the years, A24 has quickly developed a cult following. The logo has grown to stand for a mark of quality in the film community and has inspired unexpected merch, collaborations, and even tattoos amongst the most die-hard fans.

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    Project Type

    Brand Identity, Brand Strategy, Web + App Design, Animation + Film, Photography

    Credits

    Creative Direction: GrandArmy
    Animation: Adam Grabowski
    Music: Felt Not Heard

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