World Basketball Festival
In August of 2014, “Jordan Brand and USA Basketball [hosted] the third-annual World Basketball Festival on the lakefront parks of Chicago. Originally created in 2010 as a celebration of the performance and culture of the game that is loved and respected around the world, World Basketball Festival 2014 will take Chicago’s pride and passion of basketball and bring it to life over the course of several days.”
The 2014 WBF spread across two cities: Barcelona and Chicago. Nike asked us to create an ownable and distinct visual center for these locations, with aesthetics inspired by the history and culture of each city.
Creative Direction: GrandArmy
Branding, Illustration, Nike, Basketball