Less Harm, More Fun
Drinking responsibly is common sense. Cheers creates a smarter way to have good times by mitigating alcohol’s negative effects. Cheers offers a range of products to recover and benefit your body long-term.
GrandArmy worked with Cheers to establish naming, brand positioning, packaging, and an identity toolkit.
Creative Direction: GrandArmy
Naming, Positioning, Identity, Packaging, Art Direction