PROJECTS
DESCRIPTION

YAROK IDENTITY AND PACKAGINGEDIBLE SHAMPOO, TASTY PACKAGING

Description

Yarok creates non toxic, 100% vegan hair care and beauty products from sustainably harvested ingredients.

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They needed an identity and packaging system that would clearly, cleanly communicate their powerful brand offering. We leaned heavily into our modernist roots, developing an air-tight grid system, then breaking it with over-sized logo placements, viewable in entirety only by rotating the product.

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Sustainability was carried through to every level of production, even including post-consumer waste labels printed with soy-based inks.

Credits

Creative Direction: GrandArmy Writing: Paula Dombrow

Categories

Identity Packaging

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