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THRIVE CAPITAL BRANDINGTHE POWER MARK

Description

Thrive Capital is a “venture capital investment firm focused on media and internet investments.”

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Thrive’s personality is mysterious, strong and confident. GrandArmy was asked to create an identity that could connote these attributes, something that hinted toward meaning but remained abstract.

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We’ve always loved the purely geometric power marks of an earlier period in design, and here had the chance to create something in that lineage, a purely formal expression of Thrive’s ethos.

Credits

Creative Direction: GrandArmy Designer: GrandArmy Designer: Martin Dominguez

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