PROJECTS
DESCRIPTION

THEORYBRANDING THE FASHION INSIDER

Description

Theory made its name by creating modern, high fashion silhouettes for discerning men and women seeking comfort, value and style.

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Their "Fashion Insider" campaign showcases pieces from their latest collection as curated by today's most relevant stylists and entertainers. GrandArmy created two custom wordmarks and a style guide for the program. These elements were used on apparel, peripheral products, in-store signage and online.

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Fashion Insider. Be one, in Theory.

Credits

Creative Direction: GrandArmy

Categories

Retail Signage Fashion Identity Print

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