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JORDAN BRAND5 SECONDS WITH CHRIS PAUL

Description

Jordan Brand approached us with an interesting problem: They needed a disruptive national television campaign for Chris Paul, but they only had 15 seconds worth of media to work with.

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Our solution? For the quickest man in basketball, 15 seconds is more then enough time. Chris can make it work in 5.

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Rethinking their media weakness as a strength, we shot several ultra-fast 5 second mini-spots, which ran mixed between other commercials in a given break. The result was disruptive, to say the least.

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The campaign extended into print and out of home, including several full NYC subway takeovers.

Credits

Creative Direction: GrandArmy Writing: Luke Behrends

Categories

Advertising Print Film

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