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JOE BOXERWE WEREN'T ALLOWED TO CALL IT JINGLE BALLS

Description

Joe Boxer needed a viral marketing push to drive sales around their holiday themed boxers. What we delivered might not have been what they were expecting, but 18 million+ YouTube views later, it has certainly delivered. Even Bill O'Reilly loved this one.

Credits

Creative Direction: GrandArmy Writer / Creative Director: Sean Burns Writer: Cayne Collier Director: Christian Weber

Categories

Campaign Web App Film

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