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THE GHETTO FILM SCHOOLWHEN ALL ELSE FAILS : GAFFER'S TAPE

Description

Located in the South Bronx, The Ghetto Film School's mission is to "educate, develop, and celebrate the next generation of great American storytellers.

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GFS had a powerful mission, and needed a disruptive, non-conventional identity system to do it justice.

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Film-making at the school is taught from a DIY perspective. You might not always have access to the best production technologies, but with ingenuity and creativity you’ll find a way to execute your vision. Often times, gaffer’s tape fills in where high end equipment is lacking, and we used this symbol of boot-strap production as the basis for GFS’ entire identity.

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Typographically, we developed custom software to randomly generate letter forms based on a bank of hundreds of strips of torn and scanned tape.

Credits

Creative Direction: GrandArmy Curation: GrandArmy Curation: Phil Chang Curation: Keiji Ando Programming: Jamie Carreiro

Categories

Typography Identity Print

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