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ESPN / X GAMESFINDING OUR INNER SKATE RAT

Description

GrandArmy’s founding partners grew up no stranger to skate parks and skate culture. When ESPN gave us the opportunity to re-think X Games marketing, our answer was simple: Don’t make a :30 second spot. Instead, make :30 second pieces of content that feel sliced from the center of your favorite classic skate film.

Credits

Creative Direction: GrandArmy Creative Direction: Phil Chang Creative Direction: Keiji Ando

Categories

Print Film Campaign Sports

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