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COLE HAAN SILVER GRANDWE FAKED THE LUNAR LANDING

Description

"Born in 1928" was Cole Haan's first brand campaign in over a decade. It featured several icons in culture, fahsion and art. Among them was Apollo 13 Astronaut Jim Lovell, and his life inspired a limited edition launch of the metallic "Silver Grand."

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GrandArmy was asked to create an integrated launch campaign for the Silver Grand, with print, digital, and out of home extensions. We had our solution immediately: fake a lunar landing, and stage a fashion shoot on the moon. A few thousand pounds of concrete later, we're pleased to present the world with the Cole Haan Silver Grand.

Credits

Creative Direction: GrandArmy Creative Direction: Elyse Siegal Photography: Zach Gold Digital: Alex Nguyen

Categories

Design Fashion Photography Campaign

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