PROJECTS
DESCRIPTION

BOND STREETLONG LIVE SMALL BUSINESS

Description

Bond Street is transforming small business lending through technology, data and design. Offering low interest loans from 50-500K, Bond Street is a partner to entrepreneurs, providing transparent financing and disrupting an often predatory industry.

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GrandArmy helped develop Bond Street’s brand positioning and identity. “Long Live Small Business” became our rallying cry, and we extended this strategy through printed materials and an illustrated advertising campaign.

Credits

Creative Direction: GrandArmy Illustration: GrandArmy

Categories

Advertising Positioning Strategy

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