PROJECTS
DESCRIPTION

BEYONCEFEMININE, MASCULINE, HIGH-TECH TRIBAL TYPOGRAPHY

Description

GrandArmy partnered with director Kenzo Digital to create custom typographic treatments for Beyonce’s 2011 Billboard Awards performance.

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The performance integrated projection mapping technology with Beyonce’s singular, precise choreography, obscuring the line between reality and cinematic illusion.

Credits

Director: Kenzo Digital Typography: GrandArmy

Categories

Typography Music Animation

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